OUR PEOPLE STRATEGY CENTERS AROUND GENERATING FAIR AND CONSISTENT JOB OPPORTUNITIES FOR EVERYONE IN OUR VALUE CHAIN. WE DEVELOP AND SHARE BEST PRACTICES AMONG THE ARTISANAL AND MANUFACTURING SECTORS WHILE CONNECTING THEM WITH THE REST OF THE PLANET IN A RESPONSIBLE WAY.
A big part of this strategy is bettering the lives of the artisans we work with and their communities. In this sense, we seek to collaborate with the most vulnerable links in the chain, like women, who represent 98% of our partners. This has a profound impact on the entire community because, through this kind of employment, they can continue to pursue a philosophy vision we share, the «Buen Vivir» or «good living» culture, which implies coexisting in harmony with the community, family, nature, and, ultimately, the universe. It is a way of living that honors the social and environmental balance we strive for in all our processes.
By having this approach, we can enhance our partners’ revenue while ensuring everybody gets fair pay without compromising their way of life and allowing them to grow and reach their personal and community goals. Moreover, by applying this strategy to women artisans, we contribute to empowering them by recognizing their value as productive and independent individuals, which leads to enriching their families and allowing them to be a pillar not only at home but within the community itself while being present for their children, and thus, achieving the work-life balance we envision.
To ensure this happens every time, we apply the industry’s best practices and hold different certifications approved by expert organizations like B Corp, Climate Neutral, and EcoVadis.