Lifeproof is here to transform once again the way it impacts your world. We are inspired by our past Pullovers and the ancestral heritage of our country to create garments made for the future, continuously collaborating with Artisans and innovating through crafts. The language with which Tenango de Doria embroideries express the environment, myths, life, rites join the power of Lifeproof to create a durable and sustainable basic that will help you avoid setbacks with minor daily accidents.
It will never fail you, reinvent yourself with a basic without sacrificing your style or that touch of casual elegance. Look good in the countryside, city, and highway.
After a long period of confinement, we bet on the union and the reunion with life. So let’s enjoy a starry sky without worrying about the weather or that spilled glass of wine. The tones of your favorite basic that cannot be missing in your closet are inspired by those experiences full of happiness that Christmas brings and that last all year until the next celebration.
Lifeproof Pullover is one of the longest and most rewarding collaborations with artisans from Hidalgo. Together we carry out brainstorming sessions, tests, and experimentation of seams, selection of materials, and final techniques. In this way, Artisans are our guides through the world of craftsmanship, and their experience encourages us to collaborate more and more frequently with them and keep innovating. As a result of this hand-in-hand work, we achieve beautiful, functional, and lasting results that, in addition to supporting you in each adventure, allow artisans to develop the local economy, be the economic and moral support of their families and take each day further. The heritage that makes us proud as Mexicans.
We set our goals on reducing waste and water consumption to make our Lifeproof Pullover Logo more sustainable. For example, we study common failure points to create a sweatshirt that will last for years to come, without the need to change it every two to three years. On the other hand, applying anti-stain and anti-odor treatments means that you do not need to wash your Lifeproof Pullover frequently, saving water considerably and avoiding waiting long hours in front of the washing machine.
We want your Lifeproof Pullover Logo to be a lasting companion throughout many years of adventures, versatile, functional. A daily basic, always be current, cute, and always look clean, which led us to revert to using our embroidered logo on the front. Using the fill embroidery technique, originally from Tenango de Doria, we get a unique piece that you can show off in each of your outings, trips, and adventures. The Tenango’s characteristics are its colors; Each Pullover uses threads of up to 4 different shades and is signed by its artisan creator. The beautiful craftsmanship and the recognition of the hands that made it possible are perhaps the essential part of your sweatshirt.
Animals, plants, mythological beings, everyday life, parties, stars, memories. The artisans express their environment and the way of life in their community—everything beautiful worth remembering.
Each embroidery is unique and unrepeatable. It is a masterpiece that faithfully represents the feelings of the artisans.