Softer than soft. Odor proof, water proof, and stain proof. You told us these were the things that mattered most in a t-shirt, and THE perfect tee delivers in both form and function. Ethically sourced Pima cotton is handpicked to preserve the integrity of the fibers, resulting in the softest, butteriest shirt in your closet. Pima cotton also lasts longer, reducing the speed at which we dispose of our clothing and further pushing the standard toward a more sustainable textile industry. Believe it or not, only two percent of the world's cotton production is in pima cotton – let’s change that.